As an Associate Creative Director, Brian oversees the creation of integrated campaigns to help clients build their brand and grow their business. Brian came to JPL from Shelton Group in Knoxville, TN, where he helped direct teams to create lasting behavior-changing campaigns in the sustainability market. Top clients included Toshiba, Lowe’s, Bayer, and Johnson & Johnson. Prior to this position, Kelley worked as a senior copywriter for BBDO in New York City where he produced work for major clients including Pizza Hut, Visa, Milky Way, FedEx, and Pepsi. He holds a Bachelor of Science in journalism/advertising from West Virginia University and studied at the School of Visual Arts in New York.

Rational and Emotional Appeal in Brand Strategy

Building a competitive advantage within your brand strategy takes more than simply pinpointing what you do better than your competition.

Avoid Using These Kinds of Words in Your Brand Promise

It would be difficult to list out specific words to avoid when writing a brand promise. A word that is overused in one industry might be a fresh take in…

Brand Is As Brand Does

Brand is not a logo. Brand is not a tagline. Brand is not a meticulous set of fonts and pantones laid out in a style guide. Brand is simply the…