Bill is JPL’s strategic marketing guru, providing the solid thinking behind our clients’ advertising campaigns and brand-building programs. In 2006, Bill led JPL through the strategic planning process, conducting extensive research and analysis that helped us develop a focused, actionable plan to grow JPL. Prior to joining JPL, Bill was Vice President, Marketing, Communications and Strategic Planning with Platinum Equity, and Director, Corporate Communications for Synertech Health System Solutions.

Your Organization is Not a “Benchmark Brand”

Questions a CEO must ask when evaluating the company’s brand strategy. It starts with brutal honesty.

Using Brand to Drive Growth in your Business

Building a strong brand is not a once-and-done activity. Brands evolve and grow, and with careful planning and execution, they make your business more valuable and enable growth. Learn more…

Listening to Clients Brings Marketing Trends to Life

Working with marketing leaders and business decision makers from regional, national and global companies provides incredible perspective. While I look forward to reading the annual wave of “big picture” articles…

PR Must Help Businesses Grow

In an integrated campaign, public relations must drive sales. Take it easy, PR professionals. I know that statement makes you crazy. Yes, it’s a bold comment, but honestly, when I…

The Social Overlay takes integrated communications to new level

Many of us follow certain planning models or methodologies when developing our integrated communications programs and campaigns. The fundamentals of best-practice strategic planning remain constant. But how we construct and…

Colleges and Universities Must Compete and Win on Brand Strength

Colleges and universities today find themselves in a hyper-aggressive competition to attract and retain students. Adult learners and traditional students see themselves as “buyers” of a higher-education product. They have…

M&A Communications — Turning the Big Deal into Big Success (part 1)

General economic conditions are improving, there are growing signs that the reins on credit availability are loosening, investor and buyer sentiment is trending in a positive direction, and companies are…

M&A Communications — Turning the Big Deal into Big Success (part 2)

M&A activity is expected to increase this year. That means you may soon find yourself leading communications on a transaction — a merger or acquisition that is critical to the…

Does a Brand Deliver Business Value?

Everything begins with your brand, and never more so than today. A powerful brand provides the most effective way to cut through the “noise” and reach the hearts and minds…