Jessica works with existing and prospective clients to improve marketing effectiveness and outreach. Prior to joining JPL, Melhorn was the marketing communications supervisor at Yorktowne Cabinetry and a product manager for Pfaltzgraff. Her marketing communications experience is predominately concentrated in B2B manufacturing environments, and includes researching the varying needs of customer segments and market channels, competitive analysis, promotions and developing new business product strategies. A resident of York, Melhorn holds a Bachelor of Science in marketing from Penn State University.

Infographic: Why Video Rocks

Simply put, people want to be shown. Not told. In our time-crunched world, video informs and entertains at the same time. It cuts through the clutter and communicates in a powerful way because you see it, you hear it and you feel it.

Want great creative? Then get emotional.

Engaging. Compelling. I’m not sure how many times I see these two words in my daily dose of marketing industry news, but it’s a lot. I’m almost on the verge…

Top 3 Questions to Help Prioritize B2B Digital Marketing

Is your online investment in digital marketing lost on a website that does not convert leads? One of the more common questions I receive when consulting clients is how to…