As a Senior Digital Marketing Consultant, Joe Tertel has created and implemented online marketing campaigns and strategies for over 100 clients regionally and nationally. Joe’s expertise includes social media, search engine marketing, online media buying, online promotions, e-mail marketing, and the integration of new technology into advertising and marketing campaigns. Joe has earned an MBA in Marketing from the Pennsylvania State University, a Bachelor of Science Degree in Graphic Design with a minor in Business and an Associates Degree in Advertising from the Pennsylvania College of Technology.

eBook:Understanding the True Value of your Marketing with Multi-channel Attribution Measurement

To successfully measure the effectiveness of your company’s marketing mix, you must first understand the customer decision journey and which channels are having the strongest impact. And on the flip…

Drive More Website Traffic for the Same Budget: Use Precision Targeting with Your Paid Search Campaigns

Would you like to drive more clicks and higher quality visitors to your site from your paid search campaign without increasing your budget? Precision Targeting makes this possible. Precision Targeting…

Why Your Marketing Strategy Should Go Mobile

As the usage of mobile devices continues to increase, businesses must consider implementing a mobile website as part of their overall marketing strategy. In this article, I explore best practices…

Mobile Email User Behavior

I recently wrote a post describing how we are approaching a mobile tipping point in email marketing which provided several recommendations on how to improve your email campaigns related to…

Has Email Marketing Reached The Mobile Tipping Point?

Seven Recommendations as we approach the Point How do you receive your email? If you’re like me, you probably access it through whatever device is the closest. At work or…

The Top 5 SEO Myths

In 2002, when I started implementing search engine optimization (SEO) programs for my clients’ websites, the biggest myth on the Web was, “build it and they will come.” I think…