As Manager, Digital Marketing, John helps clients develop digital marketing strategies to meet their business goals. In helping clients, John draws on his experience managing and growing a variety of businesses. Prior to JPL, John served as Director of Sales and Marketing for GiftWorks, a software company; served as a Category Development Manager at Woodstream Corporation, where he managed two businesses in the lawn and garden category, and he founded and grew an e-marketing consultancy called e-walker. John is a graduate of Middlebury College where he studied English.

A New Website Will Not Solve Your Brand Problem

It is easy to mistake a “brand” problem for a “website” problem.  I hear this from potential clients all the time. It usually goes something like this: Client: “We need…

How Google’s “Secure Search” Impacts Your Digital Marketing Plans

On October 18, 2013 Google announced that it would no longer show website owners the keywords users entered into search to get to their sites through Google Analytics. Google refers…

New Reasons Why Link Building Can Help or Hurt You

Building links to your website is a critical way of increasing website traffic. Links create pathways to your site (obvious) and they send a signal to search engines that your…

The Case for Search Engine Marketing

Think of search engines as the customs gate of an airport through which every person entering a country must pass. The country they’re entering is the Internet, and 1.3 billion…

Get Quick Consumer Insights from Google Search Data

Search terms are powerful indicators of how consumers think and feel about a subject or a product or a brand. And for a marketer trying to understand consumer preferences and…

Five Ways “Big Data” Can Improve Your Marketing Results

Today there is an enormous amount of data available to guide marketing decisions. In fact, there is so much data that it is hard to know where to start. But…

Social Media Marketing for B2B Companies

Social media marketing is increasingly important for B2B companies because it has the potential to impact purchase decisions significantly. The winning approach for B2B marketers is to develop engaging content,…

Search Marketing: Not Just for Search Marketers

Every search term entered into a search engine is a digital footprint that a marketer can follow. Today, members of your search marketing team are scrutinizing this data to optimize…

Digital Marketing: Creating a Successful Program

A solid digital marketing program never stands alone. It should always be considered within the context of the larger communications program. And it often serves as the hub of interaction…

Mobile Marketing Intelligence for B2B Marketers

Mobile marketing is exploding. Open any marketing publication today and this is a big story. But let’s dig deeper. Many of these stories are based on consumer businesses, rather than…