Kelly Kautz helps JPL clients achieve measurable sales growth through high-converting copy. As a freelance author, Kelly has written for publications such as Forbes.com and Target Market Magazine. She also blogs at OneWomanMarketing.com.

How to Keep Your Content Performing Over the Long Haul

Use a content audit to maintain the health of your digital content 

Six Steps to Creating a Content Marketing Strategy

You use content to support your marketing efforts. But are you reaping the benefits of a content marketing strategy? Content marketing isn’t just a tactic, after all. It isn’t a…

Social Media Marketing with Style

You already know the importance of using brand standards to guide your marketing efforts. But applying those brand standards to social media can be a challenge even for experienced marketers….

Through the Looking Glass of Content Marketing: Stock and Flow

If you’ve read Lewis Carroll’s Through the Looking Glass, you might remember the Red Queen’s race. In it, Alice discovers that a brisk run with the Red Queen has brought…

What’s the Plus of Google+?

Google+: the next big thing in social media, or a failure destined to go the way of Google Buzz? The answer depends on who you ask. While Google+ has drawn…

Three Essential Tools for Content Marketing

Content marketing represents a huge opportunity for business growth. But where do you begin? How do you choose which tactics will provide the best return on investment? And how can…

Top Takeaways of Content Marketing World 2012

What do Rick Springfield, Jungle Jack Hanna and orange Jell-O have in common? Answer: they all made appearances at Content Marketing World 2012. Joe Pulizzi’s orange-branded event attracted more than…

This American Lie: Turning Crisis into Opportunity

Earlier this month, the public radio program “This American Life” made headlines when it retracted an episode of its hour-long show. In doing so, it revealed how a healthy dose…