Michael leads JPL’s team of in-house and freelance copywriters, and provides content, messaging and creative concepts for integrated communications programs and campaigns. Beginning in 1991 as a writer, producer and director, Michael has helped hundreds of JPL clients use media creatively to accomplish their goals. He has worked as a television producer, theatrical director, college professor and PR consultant. Michael is a graduate of Franklin & Marshall College, with an MFA from Catholic University in Washington, DC.

Filling the Content Marketing Pipeline

The biggest challenge for B2B content marketers is “producing enough content,” according to a recent survey by the Content Marketing Institute and Marketing Profs. How much content do you need…

The Golden Rule of Marketing

An ancient sage, when asked the meaning of the Bible, is said to have replied, “Do unto others as you would have them do unto you. The rest is commentary.”…

Running the Marketing Relay

I’m always quick to tout the importance of the creative team. But great copy and exciting design depend on clear business goals, good strategic direction and valuable insights into the…

An Artful Approach to Marketing

We’re exposed to thousands of informational messages every day. As marketers, how do we get our targets to see, hear and remember what we want to say? One way to…

Sustaining the Season of Wonder

The December holidays are a time of wonder. The anticipation, the lights and the warmth of the season create a special magic we don’t see the rest of the year….

Make it Easy for the Reader

In the classic text, The Elements of Style, William Strunk, Jr. pleads for simplicity and clarity in language. It’s a noble crusade and one we should all join. As marketers,…

Beyond Digital

It’s easy to immerse ourselves in the comforting clarity of ones and zeroes. After all, the outside world is ambiguous. Its infinite gray scale is hard to pin down. But…

Attract Your Target with Content Marketing

All over the web, users seek information: “I want what I want and I want it now.” To attract the right target audience, we need content that’s interesting to them….

Creating the Perception of Value

Most of us depend on getting paid for the work we do. Our clients, customers and employers appreciate the products and services we provide, and pay us for them. But…

Five Keys to Connecting with Employees

Professional communicators and marketers often struggle when talking to internal audiences. Our job is to communicate the organization’s message. We sometimes assume that employees are a dedicated group of people,…