As Account Director, Matt is involved in brand-building engagements for various JPL clients. In addition, Matt works closely with several of JPL’s clients to provide overall strategic direction and marketing guidance. Prior to joining JPL, Matt was a Senior Brand Manager at Under Armour, where he managed the company’s collegiate marketing efforts. Matt also has extensive advertising agency experience in account service and strategic planning roles.

Stop Starving Your Marketing Strategy

You are being asked to do more with less. Expectations are high. Budgets are low. Investments must realize a return. In this type of environment, the knee jerk reaction is…

Driving leads while learning — digital marketing as a research tool

Digital marketers know that analytics are crucial to successful campaigns. They constantly look at data to determine what’s working and what’s not. They make ongoing adjustments to keywords, creative execution…

The Rise and Conquer of Video

Leveraging video as an integral part of the marketing strategy can deliver powerful results. In this 1to1 Media article co-written by JPL’s Manager, Digital Marketing, John Walker and me, we…

Video Helps Plastic Manufacturer KYDEX Reach Designers

How can online videos shift perceptions and help drive new business? The answer can be found in this case study from our client, KYDEX. Read more in this article from…

Higher Education — Are you getting the “right” students?

“We don’t really need help with our marketing. We get many more applicants every year than we can accept.” We hear these statements time and time again from marketing decisions…

Your 2012 Marketing Plan – Doing More of What Works

Even if it’s not broken, you can still fix it. As we move through the fourth quarter, many businesses are planning for 2012. Typically, that planning includes an analysis of…

Female 25-44 is not a target

We work with creative briefs all the time in our business. We rely on them to communicate the information needed to develop the best work. The specifics of briefs can…

Want more of the RIGHT kind of leads?

In my last post I talked about different lead generation models, and how to determine which approach is right for your company. In this post, I’m sharing some tips on…

Do you really need more leads? Or just better ones?

Some companies follow a “volume” model when it comes to marketing: Reach as many people as you can, and if you convert just a small percentage of those leads, you’ll…

The NFL — A brand at a crossroads

Recently, the NFL’s bone rattling tackling has been getting a lot of attention. The league has been handing out fines and suspensions for “overly aggressive” hits, and the sports media…