Is it Time to Redefine Your Brand?
Is it time to redefine your brand? In a study released earlier this year from BtoB Magazine, nearly 80 percent of B2B marketers indicated that brand differentiation is a priority…
Improving sales: change your approach, not just your tools
Good sales tools are important. And they can have a huge impact on your business. But your approach to sales — how you talk to prospects, how you connect with…
Blogging for lead generation: Aim for quality over quantity
According to a recent study on blogging from inbound marketing gurus, Hubspot, “Companies that devote time to blogging see strong gains in lead generation.” The study found the companies that…
Reading between the metrics: improving your content in 2013
Content marketing has been a hot topic this year. And, if it’s not part of your 2012 plan, it should be in 2013. Why is it so critical? When customers…
Physicians are people, too: 3 steps to help connect with your audience.
Marketers of technical products find themselves communicating with some very sophisticated and very specialized audiences such as physicians, chemists, or engineers. We face the challenge of understanding what to communicate…
An Unexpected Partnership: Marketing and IT
Technology will become increasingly important to marketers in the years to come. In fact, according to a recent study conducted by IBM, “Four-fifths of respondents plan to use customer analytics,…