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Drive Results with Better Digital Ad Targeting
Insightful data use is the key to efficient campaigns
A Consistent Tone of Voice Can Make or Break Your Brand
Six signs your content governance needs some attention
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How to Keep Your Content Performing Over the Long Haul
Use a content audit to maintain the health of your digital content
Four Traps to Avoid When Brand Building
Building a strong brand that’s relevant, memorable and differentiated isn’t achievable through shortcuts
Brand Transformation: Integrating Legacy with Aspirational
To integrate legacy with aspirational transformation, consider three of the most powerful tools in your belt for building upon the core strengths of your brand
Why Marketing Fails without a Measurement Strategy
A measurement strategy puts your organization on the path to data-driven marketing. Without a clear measurement strategy, marketing lives in the tactical execution rather than the business outcome.