The Personal Side of Persona Marketing

What do Universal Studios, Zippo lighters and Delta Airlines have in common? The answer: all use personas in their marketing. Delta recently created personas to help flight attendants meet customer…

The QR Code Craze

If you’re a marketing geek like me, you’re probably having fun trying to understand the value of the latest craze, QR (Quick Response) codes. These two-dimensional bar codes have been…

The Apple iPad for Business and Corporate Use

Throughout the last few days, talk around the water cooler has been about the new Apple iPad 2: its sleek, thinner design. Its front and back cameras. Its faster processing…

In-Vehicle Marketing and Telematics

I remember when I was a kid watching Knight Rider how much I wanted a car that would speak to me, a car that would give me directions, a car…

The New Face of Your Business on Facebook

If you admin a Facebook page for your company or organization, you have a newfound power to communicate. With a new feature now in preview, business pages will act just…

A World with 60+ Million iPhones

How does your 2011 marketing plan account for 60+ million new iPhone users? Apple is projected to sell 60 million new iPhones in 2011. If you stacked all these phones…

Five Keys to Connecting with Employees

Professional communicators and marketers often struggle when talking to internal audiences. Our job is to communicate the organization’s message. We sometimes assume that employees are a dedicated group of people,…

2011: A New Year’s Wish

When 2010 began, I received several calls from prospective clients asking about building websites. This was the obvious place to start for most people when thinking about using technology to…

Latest Trends in Digital Marketing

November saw updates and changes for some of the big players on the Internet. These changes bring new opportunities for your digital marketing plan and strategy. LinkedIn Company Pages On…

The NFL — A brand at a crossroads

Recently, the NFL’s bone rattling tackling has been getting a lot of attention. The league has been handing out fines and suspensions for “overly aggressive” hits, and the sports media…