About a year after LinkedIn gave companies a way to promote themselves through product pages, the social network for business is giving companies a better platform to network and share.
Today, LinkedIn announced its new feature for company pages called “Status Updates.”
It is what it sounds like. A place for the administrators of a company LinkedIn page to share company announcements, product releases, promotions and other news.
Prior to this addition, the only way to promote company news on LinkedIn was to ask employees to share company status updates on their personal LinkedIn pages. That’s still a must-do, of course, because you increase the chances your news is seen when it’s shared by numerous employees to their networks.
The Benefits of Company Status Updates
The addition of the LinkedIn Company “Status Updates” finally gives companies a voice and a way to interact with its followers. Company posts can be seen on the company’s overview tab by any LinkedIn member. Anyone who follows the company will see the posts directly on their LinkedIn homepage and in LinkedIn email updates. All LinkedIn members have the ability to view posts, click on embedded links or view videos. They can also comment, like, or share a post.
This short video from LinkedIn explains how “Status Updates” work. You’ll also see that LinkedIn gives you an easy tool to measure the interactions on your updates and look at the overall metrics on your company page.
The addition of LinkedIn Company “Status Updates” is much like Facebook’s recent move to allow company pages to “like” another company page and interact with other brands. Businesses, not just people, continue to get a true voice in social media and a way to interact with their targets in a meaningful way.