Why Marketing Fails without a Measurement Strategy
A measurement strategy puts your organization on the path to data-driven marketing. Without a clear measurement strategy, marketing lives in the tactical execution rather than the business outcome.
Rational and Emotional Appeal in Brand Strategy
Building a competitive advantage within your brand strategy takes more than simply pinpointing what you do better than your competition.
Beyond Responsive Design: 3 Ways to Develop Mobile-Optimized Content
Implementing a responsive design is just part of providing a great mobile experience for your website visitors. Here are three simple areas you can improve to make your responsive website a real stand-out on mobile.
Your Organization is Not a “Benchmark Brand”
Questions a CEO must ask when evaluating the company’s brand strategy. It starts with brutal honesty.
Six Ways to Kill Your Brand eBook
Brands fall into three basic categories, success, status quo and failure. Successful brands are an extension of their target audience, a friend, a helper, a thing to count on when they need it most. Failing brands are a broken promise.
Why Hybrid is A Good Choice for Mobile Apps
Native or hybrid mobile app? What’s the difference and which one better suits your business needs? We compare the two and discuss why we often go hybrid.
Rebranding and the Art of Authenticity
At one time, authenticity was a topic for philosophers to pontificate. But today, authenticity has become a buzzword in the world of marketing. Demonstrating a brand’s values, credibility, and ethics…
Measuring the Business Impact of Your Internal Communication Program
The most successful internal communication programs use performance metrics that reflect their impact on company business priorities.
Are You Delivering Your Brand in Digital?
Digital experiences are woven into the fabric of our everyday lives. Successful companies understand this and strive to build powerful brand experiences across all employee and customer touch points. So…
Improving Employee Engagement with Your Brand
Companies spend a lot of time and money building brands to connect with customers. But do they invest enough in brand engagement with their own employees? Every day your employees…