Social media marketing is increasingly important for B2B companies because it has the potential to impact purchase decisions significantly. The winning approach for B2B marketers is to develop engaging content, optimize it for visibility with search engines and then use social media platforms to amplify its impact. This infographic shows how.

Social Media Marketing for B2B Companies
Social Media Impacting Purchase Decision Making
B2B buyers as they research purchase decisions
Search, Content, Social and Impact
Keyword Research, Content Creation, Social Media
JPL Integrated Communications
JPL Creative

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