Higher Education — Are you getting the “right” students?

“We don’t really need help with our marketing. We get many more applicants every year than we can accept.” We hear these statements time and time again from marketing decisions…

Listening to Clients Brings Marketing Trends to Life

Working with marketing leaders and business decision makers from regional, national and global companies provides incredible perspective. While I look forward to reading the annual wave of “big picture” articles…

PR Must Help Businesses Grow

In an integrated campaign, public relations must drive sales. Take it easy, PR professionals. I know that statement makes you crazy. Yes, it’s a bold comment, but honestly, when I…