How Google’s “Secure Search” Impacts Your Digital Marketing Plans

On October 18, 2013 Google announced that it would no longer show website owners the keywords users entered into search to get to their sites through Google Analytics. Google refers…

Five Ways “Big Data” Can Improve Your Marketing Results

Today there is an enormous amount of data available to guide marketing decisions. In fact, there is so much data that it is hard to know where to start. But…

Driving leads while learning — digital marketing as a research tool

Digital marketers know that analytics are crucial to successful campaigns. They constantly look at data to determine what’s working and what’s not. They make ongoing adjustments to keywords, creative execution…