Your Organization is Not a “Benchmark Brand”

Questions a CEO must ask when evaluating the company’s brand strategy. It starts with brutal honesty.

Are You Delivering Your Brand in Digital?

Digital experiences are woven into the fabric of our everyday lives. Successful companies understand this and strive to build powerful brand experiences across all employee and customer touch points. So…

Improving Employee Engagement with Your Brand

Companies spend a lot of time and money building brands to connect with customers. But do they invest enough in brand engagement with their own employees? Every day your employees…

Avoid Using These Kinds of Words in Your Brand Promise

It would be difficult to list out specific words to avoid when writing a brand promise. A word that is overused in one industry might be a fresh take in…

Brand Is As Brand Does

Brand is not a logo. Brand is not a tagline. Brand is not a meticulous set of fonts and pantones laid out in a style guide. Brand is simply the…

A New Website Will Not Solve Your Brand Problem

It is easy to mistake a “brand” problem for a “website” problem.  I hear this from potential clients all the time. It usually goes something like this: Client: “We need…

Is it Time to Redefine Your Brand?

Is it time to redefine your brand? In a study released earlier this year from BtoB Magazine, nearly 80 percent of B2B marketers indicated that brand differentiation is a priority…