Four Traps to Avoid When Brand Building

Building a strong brand that’s relevant, memorable and differentiated isn’t achievable through shortcuts. There are many ways to build a strong brand, but there are also commonly accepted building blocks…

Your Organization is Not a “Benchmark Brand”

Questions a CEO must ask when evaluating the company’s brand strategy. It starts with brutal honesty.

Brand Is As Brand Does

Brand is not a logo. Brand is not a tagline. Brand is not a meticulous set of fonts and pantones laid out in a style guide. Brand is simply the…

Using Brand to Drive Growth in your Business

Building a strong brand is not a once-and-done activity. Brands evolve and grow, and with careful planning and execution, they make your business more valuable and enable growth. Learn more…