Six Steps to Creating a Content Marketing Strategy

You use content to support your marketing efforts. But are you reaping the benefits of a content marketing strategy? Content marketing isn’t just a tactic, after all. It isn’t a…

Through the Looking Glass of Content Marketing: Stock and Flow

If you’ve read Lewis Carroll’s Through the Looking Glass, you might remember the Red Queen’s race. In it, Alice discovers that a brisk run with the Red Queen has brought…

Stretching your video investment

Marketers across the globe are being asked to create more content with smaller budgets. With proper strategy and planning, video can help you achieve that objective. Here’s how to make…

Blogging for lead generation: Aim for quality over quantity

According to a recent study on blogging from inbound marketing gurus, Hubspot, “Companies that devote time to blogging see strong gains in lead generation.” The study found the companies that…

Filling the Content Marketing Pipeline

The biggest challenge for B2B content marketers is “producing enough content,” according to a recent survey by the Content Marketing Institute and Marketing Profs. How much content do you need…

Three Essential Tools for Content Marketing

Content marketing represents a huge opportunity for business growth. But where do you begin? How do you choose which tactics will provide the best return on investment? And how can…

The Rise and Conquer of Video

Leveraging video as an integral part of the marketing strategy can deliver powerful results. In this 1to1 Media article co-written by JPL’s Manager, Digital Marketing, John Walker and me, we…

The Golden Rule of Marketing

An ancient sage, when asked the meaning of the Bible, is said to have replied, “Do unto others as you would have them do unto you. The rest is commentary.”…

Video Helps Plastic Manufacturer KYDEX Reach Designers

How can online videos shift perceptions and help drive new business? The answer can be found in this case study from our client, KYDEX. Read more in this article from…

Top Takeaways of Content Marketing World 2012

What do Rick Springfield, Jungle Jack Hanna and orange Jell-O have in common? Answer: they all made appearances at Content Marketing World 2012. Joe Pulizzi’s orange-branded event attracted more than…