Wanamaker’s Dilemma: Using Marketing Intelligence to Stop “Wasting” Your Marketing Budget

“Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” John Wanamaker, famed department store magnate and difficult advertising client, is reputed to…

Know Your Customers by their Digital Footprints

“By 2017, the chief marketing officer will spend more money on information technology than the chief information officer,” according to Gartner1. Why? Because a “data explosion”2 has suddenly given marketers…