Why Your Marketing Strategy Should Go Mobile

As the usage of mobile devices continues to increase, businesses must consider implementing a mobile website as part of their overall marketing strategy. In this article, I explore best practices…

Mobile Email User Behavior

I recently wrote a post describing how we are approaching a mobile tipping point in email marketing which provided several recommendations on how to improve your email campaigns related to…

Has Email Marketing Reached The Mobile Tipping Point?

Seven Recommendations as we approach the Point How do you receive your email? If you’re like me, you probably access it through whatever device is the closest. At work or…

5 Ideas for Better B2B Mobile Marketing

Previously published in Chief Marketer magazineAs the mobile revolution ensues, adoption among B2B organizations is expanding at an unprecedented pace. The perception that B2B marketers need not make mobile a…

Mobile Marketing Intelligence for B2B Marketers

Mobile marketing is exploding. Open any marketing publication today and this is a big story. But let’s dig deeper. Many of these stories are based on consumer businesses, rather than…