The Case for Search Engine Marketing

Think of search engines as the customs gate of an airport through which every person entering a country must pass. The country they’re entering is the Internet, and 1.3 billion…

Get Quick Consumer Insights from Google Search Data

Search terms are powerful indicators of how consumers think and feel about a subject or a product or a brand. And for a marketer trying to understand consumer preferences and…

Drive More Website Traffic for the Same Budget: Use Precision Targeting with Your Paid Search Campaigns

Would you like to drive more clicks and higher quality visitors to your site from your paid search campaign without increasing your budget? Precision Targeting makes this possible. Precision Targeting…