The Mobile SEO Survival Guide to Mobilegeddon

Two months ago the internet was set ablaze when Google announced that on April 21, 2015 there would be a significant search algorithm update to include mobile-friendliness as a ranking…

How Google’s “Secure Search” Impacts Your Digital Marketing Plans

On October 18, 2013 Google announced that it would no longer show website owners the keywords users entered into search to get to their sites through Google Analytics. Google refers…

New Reasons Why Link Building Can Help or Hurt You

Building links to your website is a critical way of increasing website traffic. Links create pathways to your site (obvious) and they send a signal to search engines that your…

Search Marketing: Not Just for Search Marketers

Every search term entered into a search engine is a digital footprint that a marketer can follow. Today, members of your search marketing team are scrutinizing this data to optimize…

The Top 5 SEO Myths

In 2002, when I started implementing search engine optimization (SEO) programs for my clients’ websites, the biggest myth on the Web was, “build it and they will come.” I think…