Social Media Marketing with Style

You already know the importance of using brand standards to guide your marketing efforts. But applying those brand standards to social media can be a challenge even for experienced marketers….

Pinpointing the Value of your Company’s Pinterest Page

I’ve been pulled in again. What was to be a quick trip out to Pinterest to locate that tempting cupcake recipe I “pinned” has turned into 30 minutes of viewing,…

Social Media Marketing for B2B Companies

Social media marketing is increasingly important for B2B companies because it has the potential to impact purchase decisions significantly. The winning approach for B2B marketers is to develop engaging content,…