Brands Built
for Activation

We harness the collective power of brand. We identify what customers truly value while inspiring your employees to deliver it. We develop a plan to activate brand throughout your entire business, giving you a true competitive advantage and driving growth.

Circumference® Brand Methodology

Our Circumference® brand methodology focuses on delivering real business value, both inside and outside your organization.

Branding Agency JPL Methodology


Brands built with Purpose

We build authentic brands that connect with people and drive performance.


A brand that connects rationally.

We focus on the critical business value you deliver and how it makes a tangible impact.Then we define how that value drives your employees in their everyday work.


A brand that connects emotionally.

Great brands inspire and motivate customers and employees alike. We help turn your customers into advocates and employees to evangelists who personify your brand.


A brand built for activation.

The power of your brand is realized when it’s put into action. We provide a plan that activates your brand in all aspects of your business.

Branding Services

  • Research
  • Brand Strategy & Positioning
  • Brand Architecture
  • Naming
  • Identity & Design
  • Messaging
  • Engagement & Activation
  • Operational Integration

Contact Us

Connect with one of JPL’s brand consultants.

Call us at 717-558-8048 or reach us by
email at [email protected].

About JPL: Brand Strategy & Consulting

JPL combines the best attributes of brand consultancies and branding agencies to architect powerful brands built for strategic activation. 

Brand strategy starts with defining what position you can own in the market place, both now and in the future. Our brand strategy consultants develop a comprehensive plan that guides activation across all customer and employee touch points to operationalize your brand. During activation our team brings your brand to life through our expertise in executing integrated communications programs. This includes marketing communications, digital, media production, events, training and internal communications. Our approach ensures effective, on-brand communications that drive real business results.

JPL is a top branding agency and brand consultant based in Harrisburg, PA. We build brands that deliver real business value, both inside and outside your organization.

To learn more about JPL’s full-service offering, visit our Capabilities page.