Thinking bigger to transform brands
We’re brand consultants who think on another level. When we talk about transformation, we mean developing and activating a brand that represents your value, your mission and that drives tangible business results. Our collaborative approach results in a brand that delivers real impact in every area of your enterprise.
Circumference® Brand Methodology
The platform is constructed with five core elements that define your brand’s value.
Our brand strategists create a set of tools that activate your brand, both internally and externally.
We work with you to develop a plan that brings your brand to life throughout your business and across all consumer touch-points.
We activate your brand through marketing communications, digital, media production, events, training, and internal communications. Our approach ensures effective, on-brand communications that drive real business results.
Brand Strategy Capabilities
We start by defining your position in the marketplace, identifying the value you provide, and helping you find new opportunities. We create a brand that extends beyond marketing. This is a brand that matches your aspirations and can be infused into your culture, services, product launches and beyond. Together we bring it all to life through integrated, internal and external executions.
Brand Strategy & Positioning
Engagement & Activation
Latest news & thinking
How to develop a truly authentic brand that connects with internal and external audiences
Questions a CEO must ask when evaluating the company’s brand strategy. It starts with brutal honesty.
To integrate legacy with aspirational transformation, consider three of the most powerful tools in your belt for building upon the core strengths of your brand
Like what you’ve seen so far?
JPL is one of the Mid-Atlantic’s largest integrated marketing agencies. We work with established brands to uncover new market opportunities and develop brand activations that impact every part of your business. And that’s not all we do.