Paid media campaigns that drive results
Drive business results with our advanced tech stack, in-house media buying, access to premium inventory and actionable insights from the right data and analytics. We create paid media campaigns designed, executed and measured to achieve your objectives.
Advanced Targeting
Leverage first, second and third-party data to reach your audience.
Anti-Fraud Tech Stack
We ensure traffic is human, ads are viewable next to content that’s safe.
Tangible Impact
Platforms, exchanges and publishers want clicks. We optimize for results.
Who we work with
Our media buying & planning capabilities
We select the right combination of media and tactics to get your message in front of your audience, drive action and make the most of your budget.
Programmatic Display
Dynamic Social
Native
Digital TV & Radio
Paid Search
Programmatic Video
Retargeting
Mobile
Branded Content
Traditional Media
Advanced Analytics
OTT &
Digital-Out-of-Home
Certifications & data partners
30x less waste from ad fraud
We use an anti-fraud tech stack, targeting strategies that make sense for people and drive real-world results.
JPL’s campaigns perform up to 30x better than the industry average, based on invalid traffic rates. That’s because we are constantly evaluating data, performance and our partners to make sure we have an anti-fraud tech stack that keeps it that way.
Industry Average
-
15%
Display & Video
Invalid Traffic -
16%
Social
Invalid Traffic
(Source: Pixalate 2018)
JPL Clients
-
4.5%
Display & Video
Invalid Traffic -
1.1%
Social
Invalid Traffic
(Source: MOAT 2019)
Access inventory that matters
Agile, sophisticated media plans require a tech stack capable of accessing high-quality placements. Our DSP (demand-side platform) facilitates a full range of channels and tactics like over-the-top (OTT) video, mobile, digital radio and podcast, and search retargeting. And it provides access to premium inventory through private marketplaces and direct-to-publisher deals.
A media buying agency focused on results
Executing an effective paid digital strategy demands attention to detail, a readiness to innovate and an opportunistic mindset. If you are searching for an agency partner that values collaboration and emphasizes results, reach out.
What Now?
Our team of media strategists would love to hear more about your program. Reach out to talk shop or submit an RFP.
About
JPL is one of the Mid-Atlantic’s largest integrated marketing agencies. We create performance marketing campaigns that engage audiences and drive conversions. Our agency uses data to drive efficiency, optimize with agility and achieve your objectives. And that’s not all that we do.
Latest News & Thinking
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Insightful data use is the key to efficient campaigns
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Knowing where the pitfalls are can save your campaign from disaster
Three Critical Considerations for OTT and CTV Advertising
Making sense of one of the newest digital ad channels