JPL Wins Three MarCom Awards

JPL, a full-service, integrated marketing agency, has won three MarCom Awards in the 2014 international awards competition. The Harrisburg-based agency earned platinum awards in the Business-to-Business Website and E-Annual Report…

Improve Audience Engagement with Visual Storytelling

Research indicates that consumers receive about 3,000 digital marketing messages in any given day. That’s a bit overwhelming, so the objective for your business is to figure out how to…

JPL Ranks #7 on the Best Places to Work in PA List

JPL is honored to rank #7 on the list of medium-sized businesses on the 2014 Best Places to Work in PA list.  A recipient for 13 consecutive years, JPL was…

Don’t Blindfold Your Marketing: Invest in Knowledge Before Tactics

The market has not fully rebounded to support deep marketing budgets, but the expectation of success is higher than ever. Your budget is low, but return on investments must be…

JPL And Byrnes Health Education Center Launch New iPad App

In order to guide children to be more respectful of each other, JPL and the Byrnes Health Education Center just launched a new iPad app version of the popular “Healthy4Me”…

JPL Recognized for Compelling Story Telling and Engaging Sales Presentation Tools

JPL was recently honored for outstanding creative work in using video for marketing and communications. A product launch video for Kennametal, a global supplier of tooling and industrial materials, captured the…

Why Every CEO Needs To Pay Attention To Brand

No one in an organization has more power than the CEO to make it clear to employees, investors, customers and partners that creating and protecting the company’s brand is critical….

JPL Earns Best Place to Work in PA Honor for 13th Year in a Row

Continuing its tradition of being recognized as an outstanding workplace, JPL team members today celebrated its 13th consecutive Best Places to Work in PA win. JPL is one of only…

JPL and PennDOT Honored for Safety Training Videos

JPL and The Pennsylvania Department of Transportation were recently honored with two bronze Telly Awards for their work on the pedestrian safety video “Walk this Way.” The video is part of a series aimed…

JPL Named Member of American Association of Advertising Agencies (4A’s)

JPL, a full-service, integrated marketing agency, today announced that it has been admitted into the American Association of Advertising Agencies (4A’s). Membership to the prestigious trade organization will provide JPL…

JPL Boosts Integrated Communications Team with Three New Hires

JPL has added three new team members to its growing integrated communications department. Melissa Wasiewski comes to JPL as an account coordinator where she will oversee multiple accounts and establish new…

JPL Builds Production Team to Deliver Greater Client Results

JPL recently added four new team members to its media production and meetings and events teams to better serve the growing marketing and communications needs of its clients. Allen Clements…

New Associate Creative Director Brings Top Agency Experience

Brian Kelley has joined JPL as its new associate creative director. Kelley comes from Shelton Group in Knoxville, TN, where he helped direct teams to create lasting behavior-changing campaigns in…

What to Ask Before Developing Marketing Content

We’ve all heard that content is king in today’s marketing world but before you attempt to launch your company’s content marketing program, you need to think about how it will…

The Latest in Social Media Strategy: Get the Sales Team Involved

Successful social media strategies may require an unfamiliar face to the planning team – your salesforce. Your sales team has the pulse of your clients and therefore, knows best what…

JPL Boosts Integrated Marketing and Media Production Teams

JPL has added three new team members to its integrated marketing and media production teams. Jordan Roberts joins JPL as an account manager where he will manage client relationships, help…