Read Article at ChiefMarketer.com

2014 seemed to be the breakout year for brands using video to drive engagement and conversion. Research shows when video is leveraged strategically, the business impact can be significant.

JPL’s Director of Client Solutions, Jessica Melhorn, explores how to make video an effective part of your content marketing program in her recent article for Chief Marketer.

Read Article at ChiefMarketer.com.

 

Learn more about JPL’s video production capabilities and view our video demo reel.