CEO.com LogoNo one in an organization has more power than the CEO to make it clear to employees, investors, customers and partners that creating and protecting the company’s brand is critical.

The success of great marketers is elevated and strengthened when their CEO prioritizes the brand.

JPL’s VP of Client Solutions, Matt Daly, discusses why it makes sound business sense for CEOs to invest in their brand in his recent article for CEO.com.

Read Article at CEO.com