Do you trust your data? It’s a question that makes many marketers uncomfortable–and rightfully so. As marketers, we have access to millions of data points that span the Web, advertising, in-store, CRM, email, and much more. Inaccurate data not only means wasted time, but wasted and potentially detrimental efforts.
JPL’s Nick Lucente discusses the six pillars of good data governance in his recent article for CMO.com.