JPL is pleased to announce the addition of Lara Colestock and Matthew Woods to its strategic communications team.
Lara Colestock is joining JPL as an account strategist. In this role, Colestock will work directly with clients, and develop brand strategies, marketing plans and integrated communication campaigns.
Colestock brings a wealth of experience in account management, strategic planning and media planning from her five years at Neiman. In her most recent role as strategic planner, she was responsible for leading teams to create marketing and branding strategies, as well as overseeing integrated marketing communication campaigns through their lifecycle. Prior to this position, Colestock worked with CBS 21 WHP-TV, Harrisburg, as both a program coordinator and an assistant traffic manager. A resident of Harrisburg, she holds a Bachelor of Humanities in communications from The Pennsylvania State University.
A native of Monroe, NY, Matthew Woods joins JPL as a digital marketing analyst and research associate. In this newly created position, Woods will be responsible for implementing and measuring digital marketing campaigns. Woods will also support client marketing efforts by performing market research.
Woods recently graduated from Franklin and Marshall College in Lancaster, PA with a bachelor’s degree in biological foundations of behavior, with an emphasis on marketing coursework.