CMO.comJPL’s Bill Kobel was recently interviewed by David T. Scott for his Marketing Superstars podcast, featured on CMO.com by Adobe.

Highlights from the podcast include:

  • The challenges and opportunities that face CMOs today and how to address them
  • Six reasons why brands fail
  • How to win over CEOs and convince them to think strategically about the brand
  • Why employees are as important as customers when it comes to brand-building
  • The danger in breaking your brand promise, and how to undo the damage
  • How to create a brand promise that doesn’t get diluted as a company moves into new markets

Click here to visit CMO.com and listen to the podcast

Listen in iTunes