JPL’s Bill Kobel was recently interviewed by David T. Scott for his Marketing Superstars podcast, featured on CMO.com by Adobe.
Highlights from the podcast include:
- The challenges and opportunities that face CMOs today and how to address them
- Six reasons why brands fail
- How to win over CEOs and convince them to think strategically about the brand
- Why employees are as important as customers when it comes to brand-building
- The danger in breaking your brand promise, and how to undo the damage
- How to create a brand promise that doesn’t get diluted as a company moves into new markets