JPL received two Telly Awards for excellence in marketing in higher education and engineering. JPL received an award for the Central Penn College TV campaign and for a video case study for Modjeski and Masters, a bridge engineering firm.
To drive awareness of Central Penn College’s continuing education programs, JPL recommended a measurable, adjustable Accountable Campaign™, which includes television commercials, social media advertising and a website dedicated to continuing education. The program allows various messages to be tested and continually optimized for timeliness, relevance and productivity. The focused messaging and creative executions generate highly qualified leads, while decreasing costs per lead.
JPL captured another Telly Award for its video case study for Modjeski and Masters, a leading bridge engineering design firm, and their client the Louisiana Department of Transportation. The case study shows a new engineering and construction process called “Accelerated Bridge Build.” The video shows the first time this technique was used in Louisiana – the replacement of the entire I-20 overpass superstructure over a single weekend. Interstate 20 is a major east-west corridor for transportation of goods and services across the southern United States.
JPL wrote and produced a five-minute video case study for Modjeski and Masters highlighting the unique accelerated bridge build and design. Modjeski and Masters uses the video case study, and others produced by JPL, to promote their work to prospective clients.
About JPL: JPL is a strategic, integrated communications company based in Harrisburg, Pennsylvania. Team members help businesses and organizations with their branding, marketing, web development, video production, learning solutions, meetings, and events. In business since 1989, JPL has diverse clients including The Hershey Company, Giant Food Stores and The Commonwealth of Pennsylvania.
About the Tellys: The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. The Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.