New Site Creates Bold New Look for Employee Benefits Company
In recognition of creative excellence on the web, the W3 Awards recently honored JPL for its work on the Conrad Siegel Actuaries website.
Conrad Siegel Actuaries is one of Pennsylvania’s largest employee benefit firms. They needed a website that would clearly communicate their services and their difference to prospective clients. Understanding and choosing plans can be overwhelming for decision makers. Changing providers is an onerous process, causing companies to endure the underperformance, expense and nagging pain points of their current plans. The website helps to communicate that when you choose Conrad Siegel Actuaries, the process of making a change is easy.
JPL worked with Conrad Siegel Actuaries to create a new website that clearly communicated their brand, provided clear user pathways to their services, and showcased their expertise. The research, strategy and customer-focused creative all focused on helping Conrad Siegel Actuaries stand out in a crowded market space.
The website features a bold design tied to Conrad Siegel Actuaries’ brand awareness campaign. JPL’s user experience strategy resulted in an easy to navigate web experience that leads prospects through the evaluation process. Rich content including videos, white papers and published articles positions Conrad Siegel Actuaries as thought leaders in their profession. A robust mobile version puts Conrad Siegel Actuaries’ value proposition at the fingertips of busy decision makers.
The web engagement was focused on achieving results. Increased site activity shows that new prospects are engaging at unprecedented rates. To date, site traffic is up 53%, page views have increased by 123%, and time-on-site has more than doubled. Most important of all, targeted businesses now understand the advantages Conrad Siegel Actuaries offers.
The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The W3 is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms.
About JPL: JPL works with regional, national and global brands, offering a holistic approach to marketing and communications. Headquartered in Harrisburg, Pennsylvania and founded in 1989, JPL is focused on helping clients grow their business though careful planning, meaningful execution and an ongoing focus on clients’ success. Our people are passionate about delivering great results and exceptional client experiences. With 95 employees, JPL has been voted a Best Place to Work in Pennsylvania for eleven consecutive years. To learn more about how we help our clients grow, please visit www.JPLcreative.com.
About Conrad Siegel Actuaries: Conrad Siegel Actuaries is one of the largest and most respected employee benefits firms in Pennsylvania. Recognized as both an industry leader and a trusted advisor, the firm stands apart by offering independent, fee-based services backed by careful attention to detail. Conrad Siegel Actuaries partners with its clients to offer a comprehensive source for all employee benefit needs. For more information, please visit www.conradsiegel.com.