Advertising-Age-Logo_Black_No-BarBest-in-class marketers understand there is no “one-size-fits-all” strategy when developing and optimizing your video marketing content. Determining the length of your video is less about the actual time and more about your goals.

In her recent article for Advertising Age, JPL’s Creative Director, Mary Pedersen, discusses four considerations for determining the optimal length for your video content.

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