JPL, a full-service, integrated, marketing agency, has formed a corporate partnership with Paskill Stapleton & Lord (PS&L), an enrollment marketing firm headquartered near Philadelphia. In the new entity, PS&L will retain its market identity, locations and leadership team. The transaction closed on June 30.
“The partnership adds horsepower to the services we provide colleges and universities,” according to Jim Paskill, who will continue as PS&L’s president. “It makes us one of the most comprehensive and resource-rich higher education marketing firms in the country.”
“We’re excited to add this business extension to JPL,” said JPL President Luke Kempski. “With PS&L, we can seamlessly provide additional marketing, creative, technical and production capabilities to their higher education client base nationwide.”
Based in Harrisburg, Pennsylvania, JPL has 100 team members providing strategic and creative marketing, web development and media production services to leading clients including The Hershey Company, Ahold Delhaize, and Select Medical.
In April, JPL added depth to its marketing and advertising services by acquiring Campbell, Harrington & Brear of York, Pennsylvania. JPL also owns d’Vinci Interactive, a Maryland-based provider of learning solutions that it acquired in 2013.
Founded in 1986, Paskill Stapleton & Lord has worked with more than 475 public and private colleges, universities, seminaries and service academies to develop research-based marketing initiatives.
As part of the transaction, Partner John Stapleton will retire. PS&L will retain its entire staff, its home office in Glenside, Pennsylvania as well as its offices in Pittsburgh, North Carolina, and Massachusetts.
“This collaboration between PS&L and JPL is a perfect match because our strengths and expertise complement each other so well,” adds Paskill. “Our higher education expertise backed by JPL’s deep digital marketing and media production capabilities will allow us to drive greater results for our clients.”