We are pleased to share that JPL has been shortlisted for the prestigious Digiday Content Marketing Awards. This year’s shortlist was determined by a panel made up of executives and industry leaders hailing from Ford, Reebok, Lyft and more.
JPL is a finalist in the category “Most Effective/Measurable Campaign,” which honors campaigns that have “successfully made a proven impact on business objectives – including, but not limited to, brand equity, sales, or profits.” Recognition in this category cuts to the heart of who JPL is by reflecting our promise to be results-driven for our clients.
The campaign targeted an elite group of influencers, driving them to engaging thought leadership content. JPL brought sophisticated thinking around segmentation, third-party-data and programmatic media to reach this micro-targeted audience. Real-time analytics were used to optimize campaign performance. Results exceeded expectations and accounted for a major impact that was felt throughout the client’s business.
Brian Aitken, who heads JPL’s paid media and analytics group and is managing director of the agency’s recently opened New York City office, led the project.
Digiday will announce its 2019 Content Marketing Awards winners at an awards gala May 2 at Current at Chelsea Piers in New York City.