JPL, a full-service, integrated marketing agency, today announced that it has been admitted into the American Association of Advertising Agencies (4A’s). Membership to the prestigious trade organization will provide JPL access to a depth of industry leading resources – benefits that will enhance the agency’s ability to deliver strong outcomes for its clients.
“At JPL, we’ve always been committed to investing in our people because a stronger team helps us do smarter work for our clients,” said Bill Kobel, Vice President, Strategy and Integrated Communications at JPL. “Acceptance into the 4A’s gives us access to best-in-class training and extensive research services, which produces immediate and tangible value for our clients.”
“For the past 25 years, we have pushed ourselves to stay agile and evolve based on the needs of our clients,” added Luke Kempski, president at JPL. “Membership in the 4A’s is a significant milestone for us and we are honored to be a member of this prestigious organization.”
The 4A’s is the national trade association of the advertising agency business and consists of the most successful advertising agencies in the country. Membership allows access to a depth of resources – from expanded research services to peer groups and professional development. Membership requirements go beyond great creative. Agencies must employ sound financial practices, conduct ongoing training for its employees, and adhere to a recognized set of industry ethics and standards.
“The 4A’s is a much more viable association when we have participation from agencies such as JPL, who are not only members but support the mission of the 4A’s,” said Nancy Hill, President-CEO, 4A’s. “We are pleased to have JPL as a 4A’s member and look forward to working with them.”
JPL crafts strategically inspired communications that connect with people and affect what they do. JPL is an integrated agency specializing in brand, digital, marketing and advertising, media production and internal communications. The agency, which is currently celebrating its 25th anniversary, is a member of the American Association of Advertising Agencies (4 A’s). JPL services leading regional, national and global organizations.