JPL recently captured a Telly Award for B2B branded content created for Modjeski and Masters, a leading bridge engineering firm based in Mechanicsburg, PA. The company uses this video and other content to engage prospective customers in conversation and help build its brand.
The winning video, “The Long Journey” captures an innovative, movable bridge replacement project. The video follows a Houma, Louisiana lift span bridge as it is dismantled, loaded onto barges, and shipped nearly 400 miles down the Intracoastal Waterway to its new home in Freeport, Texas.
As a strategic communications partner to Modjeski and Masters, JPL also collaborated with the firm to build an integrated program based on personalized service; technical excellence and innovation; and comprehensive lifecycle services. By working with them to redefine their brand, JPL helped Modjeski and Masters increase revenue more than 35 percent in 2011, increase website traffic 94 percent in one year and jump 161 spots in Engineering News-Record rankings over the past two years.
To view Modjeski and Masters’ latest video, “The Long Journey,” please visit http://houmabridge.com.
JPL is an integrated, strategic communications agency that works with regional, national and global brands, offering a holistic approach to marketing and communications. Headquartered in Harrisburg, Pennsylvania and founded in 1989, JPL is focused on helping clients grow their business though careful planning, meaningful execution and an ongoing focus on clients’ success.
About Modjeski and Masters:
Modjeski and Masters is one of the world’s leading bridge engineering firms, with a reputation for technical excellence and innovation that goes beyond current standards. Established nearly 120 years ago, the firm has been responsible for the design and maintenance of some of our nation’s most recognizable structures. Services include fixed and movable bridge design, inspection and rehabilitation, and all facets of lifecycle maintenance, research and code development. For more information, including in-depth videos of Modjeski and Masters at work, please visit www.modjeski.com.