The Pennsylvania College of Health Sciences Get Ready campaign, created by agency partner JPL, recently won two silver CUPPIE awards from the Communications Professionals from Colleges & Universities (CUPRAP).
PA College was recognized for its outdoor advertising and digital ads that were a part of a year-long integrated campaign that ran in the York and Lancaster markets. The campaign was hugely successful in driving qualified applicants to the college’s website.
“Our enrollment numbers were up significantly over the previous year, due in large part to this campaign,” said Assistant Vice President of Admissions and Strategic Marketing Initiatives, Michelle Meiser. “We are extremely pleased that our partnership with JPL has yielded such positive exposure and results for our college.”
Additionally, JPL redesigned the PA College of Health Sciences website. The site uses original photography that showcases the technological advances and collaborative learning spaces that differentiate this college. The site design and navigation help prospective students quickly identify their path and navigate the site. Since the site launched in August, page views, time on site, and conversions have increased.