marketingprofs_logoToday’s consumers, facing more choices than ever, challenge marketers to sell them more than just a product or service. Marketers now must sell a lifestyle.

To capture these decision makers, marketers need to create a cohesive and compelling brand experience, one that captures loyalty through storytelling. And in regards to storytelling, video has rapidly grown to become one of the most valuable and important elements of an effective marketing mix.

JPL’s Creative Director, Mary Pedersen, explores the role of video in her recent article for MarketingProfs.

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