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Integrated campaigns that make an impact

To make marketing matter, you have to create a fully functional universe. Every piece needs to work in unison to speak to your target market in a meaningful way. It requires strategy, thoughtful creative and a dedication to tracking, measuring and iterating.

Research & Planning

  • Qualitative and quantitative
  • Secondary research
  • Competitive analysis
  • Market segmentation
  • Audience profiles and journey maps

Marketing & Brand Activation

  • Messaging and creative
  • Integrated campaigns and advertising
  • Demand generation
  • Paid media
  • Experiential marketing and events

Digital Marketing

  • Paid digital media
  • Programmatic advertising
  • Search marketing
  • SEO
  • Social media
  • Email marketing

Media Buying

  • Strategy and planning
  • Paid digital media
  • Traditional media
  • Programmatic advertising
  • Paid social
  • Paid search

Measurement & Optimization

  • KPI definition
  • Tracking plans
  • Analytics implementation
  • Custom analytics and BI dashboards

Brand Strategy

  • Brand strategy and positioning
  • Brand architecture
  • Messaging
  • Naming
  • Visual brand identity
  • Operational integration

Lead Generation

  • Lead generation campaigns
  • Lead nurturing programs
  • Marketing automation
  • Content marketing

Latest news & thinking

Brand & Integrated

Avoid Using These Kinds of Words in Your Brand Promise

The kinds of words you should use in a brand promise are different than you might think

Brand & Integrated

3 Steps to Visual Storytelling

Follow these steps as a start in your visual storytelling

Brand & Integrated

Rational and Emotional Appeal in Brand Strategy

Building a competitive advantage within your brand strategy takes more than simply pinpointing what you do better than your competition

What now?

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JPL is one of the Mid-Atlantic’s largest integrated marketing agencies. We create strategic, integrated marketing and communications campaigns that engage audiences and drive conversions. We work with you to make sure your brand is represented in every piece of marketing we create. And that’s not all that we do.