Integrated campaigns that make an impact
To make marketing matter, you have to create a fully functional universe. Every piece needs to work in unison to speak to your target market in a meaningful way. It requires strategy, thoughtful creative and a dedication to tracking, measuring and iterating.
Research & Planning
- Qualitative and quantitative
- Secondary research
- Competitive analysis
- Market segmentation
- Audience profiles and journey maps
Marketing & Brand Activation
- Messaging and creative
- Integrated campaigns and advertising
- Demand generation
- Paid media
- Experiential marketing and events
Digital Marketing
- Paid digital media
- Programmatic advertising
- Search marketing
- SEO
- Social media
- Email marketing
Media Buying
- Strategy and planning
- Paid digital media
- Traditional media
- Programmatic advertising
- Paid social
- Paid search
Measurement & Optimization
- KPI definition
- Tracking plans
- Analytics implementation
- Custom analytics and BI dashboards
Brand Strategy
- Brand strategy and positioning
- Brand architecture
- Messaging
- Naming
- Visual brand identity
- Operational integration
Lead Generation
- Lead generation campaigns
- Lead nurturing programs
- Marketing automation
- Content marketing
Making what consumers experience matter
Every interaction someone has with your brand should be relevant and engaging. That means creating integrated marketing campaigns that make an impression. We plan, create and measure to make sure those interactions are cohesive.
See what we can do
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About
JPL is one of the Mid-Atlantic’s largest integrated marketing agencies. We create strategic, integrated marketing and communications campaigns that engage audiences and drive conversions. We work with you to make sure your brand is represented in every piece of marketing we create. And that’s not all that we do.