Central Penn College Brand Strategy & Campaign

  • Brand

BUILDING A BRAND FOR REAL WORLD SUCCESS

Standing out in a crowded marketplace is a daunting challenge for higher education institutions. JPL partnered with Central Penn to create a distinct brand that captures the school spirit, connects with their target audiences, and differentiates them in the marketplace.

The brand platform culminated with the new logo and brand line, reflecting the college’s commitment to student success.

Central Penn Logo and Brand Line
Central Penn work
Central Penn work

The website also performs as a robust lead conversion engine.

Central Penn laptop