As one of Pennsylvania’s largest employer benefit firms, Conrad Siegel Actuaries knew that choosing plans can be overwhelming to employers. They came to JPL to better learn how to speak the language of their customers and communicate their added value as actuaries. JPL’s research, strategy and customer-focused creative all focused on making Conrad Siegel Actuaries stand out in the market, establish a clear brand, and increase qualified leads ASAP.
The website and mobile experience reflect a relaxed, unassuming experience by using authentic video testimonials of real customers.
Advertising and collateral present a confident brand that stands out in the market.
Voice of the client provides real-world perspective and simplifies the message.