Penn State Dickinson School of LawBrand & Integrated

  • Brand
  • Digital
  • Integrated
  • Video

Branding Greatness

One university, two law schools. The Penn State Dickinson School of Law has a unique positioning challenge in the marketplace: leveraging a relationship with a higher education giant while standing out as a small but powerful institution. They partnered with JPL to define and articulate the brand’s difference through visuals and clear messaging.

Dickinson Law prepares practice-ready lawyers. After determining the School’s brand line as Practice Greatness, JPL created a video to present the brand to students, alumni, and the community.

The campus, student experience, and student access to federal and judicial courts are prevalent themes in the School’s digital property, a fully responsive site.

Dickinson Law laptop

Brochures and print collateral detail the real-world, practical application of being a lawyer today.

JPL brought the Dickinson Law experience through authentic, fresh photography. The work was employed as a visual theme throughout all of the materials.