Graham Packaging

A global manufacturer of plastic packaging wanted to shift the brand’s perception from commodity supplier to solutions provider.

The Challenge

Since designing its first motor oil container in 1970, Graham Packaging has become an international leader in plastic packaging solutions working with top consumer brands. But their website wasn’t helping to move the brand forward. They needed a digital presence that re-positioned the brand and showcased their expertise as an innovative solutions provider.

Our Solution

Research helped to identify the strongest points of difference for the brand. Armed with insights, JPL developed a messaging platform to reposition Graham. The messaging informed the website’s information architecture and content strategy. Visual storytelling brings the messaging to life and reflects Graham’s design-centric approach.

Visual storytelling and powerful messaging bring the brand’s differentiation to life. Real employees and locations add a human element to the brand and reflect the design-centric approach clients can expect.