The Challenge
Since designing its first motor oil container in 1970, Graham Packaging has become an international leader in plastic packaging solutions working with top consumer brands. But their website wasn’t helping to move the brand forward. They needed a digital presence that re-positioned the brand and showcased their expertise as an innovative solutions provider.
Our Solution
Research helped to identify the strongest points of difference for the brand. Armed with insights, JPL developed a messaging platform to reposition Graham. The messaging informed the website’s information architecture and content strategy. Visual storytelling brings the messaging to life and reflects Graham’s design-centric approach.
A Bottle Finder wizard enables their stock bottle clients to explore options and connects them with the Graham sales team.
Architecture
UX Design
Messaging
Content
Development
Lead Generation Tools
SEO
Analytics