A global thermoplastics manufacturer, KYDEX works with product designers to bring their creative vision to life with custom color, texture and effects capabilities that are second to none. After repositioning their brand to showcase their design-centric approach, success in the aircraft interiors market took off.
The aircraft interiors trade campaign connected with industry leaders by speaking the language of design.
The new positioning was brought to life at global trade events, attracting top tier prospects and future clients.
A video series featuring the KYDEX in-house design team demonstrates how they stretch the boundaries of technology and partner with customers to make their vision a reality.
The successful outreach culminated in the creation of new color palettes, a physical design space and the brand extension that continues to reinforce the KYDEX commitment to design.