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The Challenge

Traditionally viewed as a commodity supplier of thermoplastic sheets, KYDEX had expanded its capabilities to become a true solutions partner. They were partnering with designers to bring creative visions to life with custom colors, textures and effects. But this design-centric expertise wasn’t widely known. They wanted to elevate the perception of the brand with a niche audience: upscale aircraft interior designers. The brand needed to capture their attention and reflect KYDEX’s move upmarket.

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A video content series featuring the KYDEX in-house design team demonstrated how they stretch the boundaries of technology and partner with customers to make their vision a reality.

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Brand Positioning

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Integrated Marketing

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B2B Advertising

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Trade Show Support