Traditionally viewed as a commodity supplier of thermoplastic sheets, KYDEX had expanded its capabilities to become a true solutions partner. They were partnering with designers to bring creative visions to life with custom colors, textures and effects. But this design-centric expertise wasn’t widely known. They wanted to elevate the perception of the brand with a niche audience: upscale aircraft interior designers. The brand needed to capture their attention and reflect KYDEX’s move upmarket.
An aircraft interiors trade campaign connected with aircraft industry leaders by speaking the language of design. The new positioning was brought to life at global trade events, attracting top tier prospects and coverage by trade media.
Trade Show Support