Since 1929, Lycoming Engines has held its position as the preeminent piston engine manufacturer. Known for durability and reliability, their engines power more than half of the world’s general aviation fleet. They aren’t the low-cost choice, but they are the superior one.
With competitors making bold claims to consumers, they needed to get vocal. They had to promote their differentiation and justify why it’s smarter to put genuine Lycoming-made parts in Lycoming engines.
We created a brand campaign that positioned Lycoming as unapologetic about being the best. And instead of using planes as the backdrop like the competition, we made Lycoming parts become the true works of art.
Trade shows are important decision making moments with the aircraft consumer. We helped Lycoming amplify their trade show theme with an impactful booth design, visual backdrops and vertical video.
A supplemental campaign shows why it pays off to stay loyal to the brand with Lycoming’s Loyalty Program. Traffic is driven to a Loyalty Program landing page to capture leads.
Trade Show Design