Quest Diagnostics is the world leader in diagnostic testing, information and services. Traditionally focused on physicians and insurance companies, Quest wanted to build a direct relationship with consumers as they increasingly take control of their own healthcare decisions. Quest needed to create positive brand impressions and increase engagement with consumers. A key measurement of success was increased usage of the MyQuest™ Patient Portal, where customers can access test results, schedule appointments, track their health history and more.
Leveraging consumer research, JPL helped Quest segment and understand their target audiences. This included the development of tools such as profiles and journey maps that identify the optimal touch points and relevant messaging. JPL used these insights to define an integrated marketing plan for the national campaign and regional activations.
Digital & Social